the neverminds Release “Afterglow” MV—A Fleeting Encounter and Farewell Between Two Girls in a Japanese Provincial City
Toronto-based shoegaze band the neverminds have released the music video for “afterglow.” The video was directed by 315udn and produced by the neverminds themselves.
The video appears to be set in a regional Japanese city—believed to be Morioka, Iwate—depicting the quiet bond between two girls, Hazuki and Mai. Framed by a lush landscape with Mount Iwate visible in the distance, the narrative unfolds toward a poignant conclusion, echoing the lyric “Memories slip into the afterglow.”
A notable narrative device is the novel “A Lollypop or A Bullet” by Kazuki Sakuraba, which functions as a symbolic hinge between the two characters. The story it references subtly suggests the emotions they share, inviting viewers to read between the lines and trace those implications for themselves.
the neverminds - afterglow / dawn | Streaming & Download
For updates on the neverminds, check: